A STREET STYLE JOURNEY – LONDONEWCASTLE PROJECT SPACE (4th-7th December 2014)

“Come and dance on the largest surviving piece of The Haçienda’s legendary dancefloor, come and flick through a special selection of magazines from the “World’s Largest Collection of Magazines” in the Hyman Archive ‘Pop up Library’ AND get involved in the What We Wore live archive & bring photographs of your teen style or your bedroom wall to be digitised.

In 1994 the V&A held a seminal exhibition, “Streetstyle, Sidewalk to Catwalk”, an exhibition dedicated to the display of subculture fashions. 20 years later “A Street Style Journey” – an interactive exploration of style in British subcultures – pays homage to this ground-breaking exhibition.

The exhibition will showcase 10 subcultures, styled by influential music and fashion pioneers including: Sign of The Times founder and Acid House Promoter Fiona Cartledge; Cass Pennant (Producer of Casuals; The Real Story of the Legendary Terrace Fashion) with Nick Sarjeant (Author of A Casual Look) and Anthony and Christopher Donnelly.

More contemporary subcultures will also be included, for example, costume designer Valentina T will be styling a ‘Modern Punk Chick’ and Rhiannon Barry (Ninety Fly) will be displaying a head-to-toe designer/ ‘Garage Girl’ look. Other stylists include: Skepta, Cass Pennant, Anthony & Christopher Donnelly, Kish Kash, Ella Dror, Johnny MAN LIKE ME, Saul Milton CHASE AND STATUS and others.

The displays will reveal how fluid street styles can be and explore how tribes’ styles have evolved and mutated over the last 25 years.

Visitors to the exhibition will be encouraged to interact with the displays and join in on the debate. Comments will be added to a mind-map that illustrator Jenni Sparks will be painting live throughout the duration of the exhibition.”

6

20141204-_MG_6854-lo-res

20141204-_MG_7218-lo-res

20141204-_MG_7054-lo-res

8930

20141204-_MG_7106-lo-res

20141204-_MG_7288-lo-res

////

89: 14 – A Street Style Journey

There can be no complete and objective history of Street Style. In whatever story it would tell, what is missing would be more obvious that what is there. This exhibition offers one version of the history but also enables you to tell another. The Street Style journey is hard to track, but part of unravelling the narrative is to ask the people who were there. The displays seek out your reactions, asking the question: What does this style mean to me? You then add these thoughts to the story.

89:14 – A Street Style Journey showcases a small selection of authentic outfits. The stylists chosen for each exhibit have been asked to recreate a snippet of a subculture through its material manifestation. Some have chosen outfits that they wore themselves, others have chosen looks they feel epitomise a subculture, and one has been taken from a style worn on the catwalk. As a collection, they reveal how Street Style has many guises.

Alongside the outfits the stylists explain their choices. Their varying subjectivity is a characteristic of Street Style, whose narrative is extensive and socially inclusive. The stories on display will spark memories of your own sartorial past and present. The exhibition aims to take existing style definitions apart, it doesn’t label the displays thematically or chronologically. You are asked to question how styles start and then develop and mutate. For example, the image of a punk is fluid and has evolved over time. There is no right or wrong answer in regard to who can claim to be a punk, what matters is, you can decide who you are.